Do QR Codes on Estate Agent Boards Actually Work?
QR codes give estate agents a quick way to connect printed marketing with their website. Whether someone scans a property board, brochure or window display, they can view property details, arrange a viewing or request a valuation without searching for the information themselves.
Do QR codes make property boards more useful? Yes. They allow people to open a property listing immediately instead of trying to remember the address or search for it later.
Where can estate agents use QR codes? Property boards, brochures, valuation packs, window displays, business cards and development signage can all link directly to useful online information.
Should you use dynamic QR codes? Property boards, brochures, valuation packs, window displays, business cards and development signage can all link directly to useful online information.
Does the landing page matter? Absolutely. A QR code should take people to a fast, mobile-friendly page that gives them exactly what they expect to find.
Why are estate agents using QR codes?
People often spot properties while they're out and about. A QR code lets them open the property details immediately instead of hoping they'll remember to look it up later.
People often discover properties while walking, driving or passing through an area. A QR code removes several unnecessary steps and makes it easier to continue browsing while the property is still fresh in their mind.
Common uses
- Property boards
- Development signage
- Sales particulars
- Window displays
Where can estate agents use QR codes?
Property boards aren't the only place QR codes are useful. Almost any printed marketing can direct people to your website, making it easier to continue their journey online.
Rather than asking someone to type in a web address, a QR code can take them directly to a property, valuation page or contact form with a single scan.
Printed marketing that works well
- Property brochures
- Valuation packs
- Window displays
- Business cards
- Direct mail
- Development marketing
What should a QR code link to?
A QR code should take people to a page that's relevant, easy to use and designed for mobile devices. If visitors can't quickly find what they expected, they're unlikely to stay for long.
The destination page is often more important than the QR code itself. Giving visitors a clear next step helps turn interest into an enquiry.
Common landing pages
- Property details
- Book a viewing
- Instant valuation
- Contact page
- Similar properties
Should you use static or dynamic QR codes?
Dynamic QR codes are often the more flexible option because they allow you to change the destination without reprinting your marketing. Static QR codes always point to the same web address.
This can be useful if a property is sold, a campaign changes or you'd like to track how often a QR code has been scanned.
Benefits of dynamic QR codes
- Update links without reprinting
- Redirect sold properties
- Support marketing campaigns
- Track scans
Can estate agents create QR codes for free?
Yes. Estate agents can create dynamic QR codes free of charge using The Property Scope QR Creator. After creating a free account, you can generate, manage and update your QR codes through your online dashboard without paying for a subscription.
Unlike static QR codes, dynamic QR codes allow you to change the destination page without replacing your printed marketing. If a property is sold, a listing moves or you'd like to redirect people to a different page, simply update the QR code through your account and the printed code continues to work.
The Property Scope QR Creator can be used for
- Property listings
- Instant valuation pages
- Development websites
- Contact pages
- Property boards
- Property brochures
- Window displays
- Business cards
- Direct mail
- Valuation packs
Once you've created your account, you can manage all of your QR codes from one place, update destinations whenever you need to and download them whenever they're required for print.
How can you encourage more people to scan a QR code?
People are more likely to scan a QR code when they know what they'll receive. A short instruction explaining what happens after scanning often performs better than displaying the code on its own.
It's also worth making sure the code is large enough to scan comfortably and isn't surrounded by unnecessary design elements.
Good examples
- Scan to view property details
- Scan to arrange a viewing
- Scan to request a valuation
- Scan to explore the development
Frequently Asked Questions
Yes. QR codes allow buyers to view property details immediately, reducing the need to search for the property later.
Most QR codes link to property listings, valuation pages or contact forms. The destination should always be mobile-friendly and relevant to the printed marketing it's attached to.
Yes, if you're using dynamic QR codes. They let you change where the code sends people without having to reprint your property boards, brochures or other marketing.
